Landshut Regional Court prohibits Fair Milk

Landshut Regional Court prohibits product designation "Fair Milk"

06.04.2011

The district court Landshut has the MVS Milchvermarktungsgesellschaft mbH the product name „Fair milk“prohibited for alleged deception of consumers. For the marketer of „Fair milk“ However, the judgment of the district court is not understand. The deputy managing director announced appointment.

The district court Landshut followed with its judgment the complaint of the competition central in bath Homburg and has the marking „The Fair Milk“ prohibited. However, what exactly has led the court to the verdict, is so far unclear, as according to the milk marketer MSV is not yet a written opinion.

Ban the product name "Fair Milk" just a misunderstanding?
On the prohibition of the product name „Fair milk“ explained the Deputy Managing Director of MVS GmbH, Conny Saake, to the online portal „top agrarian“: „We can not understand the whole process and do not even know exactly what the judge accuses us“. After all, an opinion will be sent to MVS GmbH later this week. Saake suspected that there was a misunderstanding in the judgment and the court in appraisal of the name „Fair milk“ the total milk volume of the company has been used as the basis for the calculation. The „Fair milk“ however, it only forms part of MVS 'product range and consumers should be included „40 cents / liter for our dairy farmers“ clearly that only for as „fair milk“ milk sold this milk price will be paid, stressed Conny Saake. A deception of the consumer is here, in their view, not visible. Therefore MVS Milchvermarktungsgesellschaft mbH will appeal to the Higher Regional Court of Munich against the present judgment. The milk marketer was expecting „good chances“, because the concept is unique „comprehensibly“ said Deputy Managing Director.

Marketing of "Fair Milk" will continue
Regardless of the current verdict of Landshut Landshut, the marketing of the milk under the label „The Fair Milk“ continued, explained Conny Saake. This is from the lawyers of the milk marketer „clarified with the Wettbewerbszentrale“. „We can continue to market“, emphasized the deputy managing director. MVS GMH advertises the product name „Fair milk“ for a marketing strategy that is fair to the consumer, fair to the environment and fair to the farmer. The promised by regional producers promises „Fair milk“ not only „genetic engineering free“ It is also intended to offer dairy farmers a fair price (well above the current market price) for their milk. Which of the promised aspects of the marketers in the opinion of the district court has not met, can not be determined on the basis of the information available so far. However, the written opinion should provide more concrete evidence throughout the week. (Fp)

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Picture: siepmannH