Campaign magazine delivers blood from HIV positives

Gay magazine "Vangardist" surprises with unusual action 

An unusual action by the Austrian gay magazine "Vangardist" is currently causing quite a sensation: in the run-up to the Live Ball and the Eurovision Song Contest, the paper has published a special edition printed with the blood of HIV-positive people. In an edition of 3000 pieces, the booklet should help to raise awareness of the virus and those affected.

Action is designed to raise awareness of AIDS and HIV
The Austrian gay magazine "Vangardist" has launched a sensational campaign to raise awareness of the issues "AIDS" and "HIV". In the run-up to the Live Ball and the Eurovision Song Contest, a special issue was printed - with the blood of HIV-positive people. "We took the blood from three HIV-positive donors and mixed it with the ink. Our brave blood donors include a wife and mother, a homosexual and a heterosexual man, "according to the information on the website.

The skin contact with the magazine is absolutely harmless, the publisher Julian Wiehl compared to the "image". "Nothing can happen if you hold the magazine, and nothing can happen if you keep an HIV-positive person." Nevertheless, the reader would inevitably be confronted with his own fears and discomfort when opening the special packaging, "the editorial staff continues , But once overcome, contact with an infected person could be more natural in the future.

The campaign will also be distributed on Twitter under the hashtag #HIVHeroes
Under the title #HIVHeroes, the "Vangardist" released the special print edition of 3000 pieces, although it is usually a purely online magazine. Under the same hashtag, the action is also spread on Twitter. The aim is to use the international attention in the fight against AIDS and HIV, which is currently directed at Austria by the big AIDS charity event "Live Ball" (on 16.5.) And the Eurovision Song Contest (19 to 23 May) will. Even though those affected could lead a normal life in countries with good medical care, they are still "confronted with a harsh social stigma of exclusion". Accordingly, too many people are still afraid of skin contact, hugs or kisses with HIV-positive persons, the editorial continues. (No)

: Andrea dam