Green Coca Cola Life in the sights of activists

Artist group "Dies Irae" starts action against "green" Coke
A few months ago, the lemonade group Coca Cola launched its "Coca Cola Life" in Germany. Criticism quickly arose, consumer advocates called the new product in green design a "sugar bomb". Now, the artist group "Dies Irae" has turned with an action against the new fashion drink.

Green cola exceeds recommended maximum sugar level
When the lemonade company Coca Cola launched its new "green" cola in Germany just a few months ago, there was a rush of criticism. Consumer advocates called the soft drink a "sugar bomb" and described it as unhealthy. It is sweetened with the vegetable sweetener Stevia and lots of sugar. According to the Verbraucherzentrale Niedersachsen, a bottle of 0.5 liter of green cola exceeds the World Health Organization (WHO) recommended maximum sugar level per day, which is 25 grams for women and 30 grams for men.

Image: al62 - fotolia - fotolia

Misleading consumers
It was also criticized that consumers with the green design and the indication that the version is sweetened with stevia extract, apparently a more natural and supposedly healthier alternative to the classic coke is to be taught. This misguidance has now taken the artist group "Dies Irae" as an opportunity to make a billboard of green coke. Using the so-called "Adbusting" the bottle pictured was "decorated" with sugar cubes. The lettering "Coca Cola Life" became "Coca Cola Lie" (lie). In addition, "Greenwashing" and "Only 11 cubes of sugar!" Added.

Known by anti-racist action
The activists published photos of their action on Facebook a few days ago. The comment: "Your product is completely unhealthy? - No problem! Just bring a new product to the market (does not even have to be healthy!). The main thing is to stain greenish green. Already worked at McDonalds. "The anonymous artist group" Dies Irae "became known a few months ago by their anti-racist poster campaign in Freital. In the place near Dresden, it came again and again to racist protests against refugees. The artists hung posters where slogans like "All racists are assholes - Everywhere" or "Turning off brain and racism" were printed. (Ad)