Nutrition Report 2017 Germans want to eat healthy again

On January 3, 2017, Federal Nutrition Minister Christian Schmidt and Forsa CEO Manfred Güllner presented the Nutrition Report 2017. With the Nutrition Report, the opinion research institute Forsa raises food habits, wishes and trends in Germany on behalf of the Federal Nutrition Minister.

When it comes to food, the Germans say it should taste great (99%) and healthy (89%). More than half of the interviewees value easy and quick preparation (55%). Especially the 19 to 29 year olds do not have time to lose (72%), while the fixed preparation is less important for the over 60s (47%).

More and more people prefer to eat vegetarian food. Image: Alliance - fotolia

Around two-thirds of respondents buy almost all or most of the food in the supermarket (62%, 2015: 59%). Two out of five respondents use (also) the discounter (42%, 2015: 35%). Somewhat rarer the Germans visit the health food store (6%, 2015: 8%). Young people and over-60s (10% each) are the most likely to buy here. More and more Germans also use their smartphone when shopping: They google their business (27%), call QR codes (16%) or use apps (17%).

More clarity about the shelf life of food
In the case of perishable goods, a consumption or expiry date would generally make more sense than the occasionally confusing indication of a minimum durability - at least two-thirds of Germans (70%) think so.

Better animal husbandry standards and more transparency
The favorite foods of the Germans are meat dishes. 53% of respondents named this first, followed by pasta and vegetable dishes. However, 87% want better standards in animal husbandry, 82% want more transparency about the conditions under which livestock are kept. 88% of respondents would spend more on food if it comes from higher animal welfare standards.

On foot for shopping
Almost half of Germans walk to their favorite grocery store. The nutrition report can be found here.