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Alcohol advertising on TV seduces teens to binge drinking
According to a new study, frequent viewing of TV commercials for alcohol increases the risk of so-called coma drunkenness in adolescents. Risky alcohol consumption is a widespread problem in Germany.
TV advertising seduces teens to binge drinking
Although figures from the federal state statistical offices last year showed that so-called coma drinking is out of fashion among young people, too many teens still drink too much and too often. According to a new study by Kiel scientists, alcohol advertising on television seduces children and adolescents to "binge drinking". According to increase the frequent viewing of TV commercials the risk of so-called coma baptism up to four times, said the DAK health in Hamburg.
Advertising seduces to smoke. Image: Denis Junker - fotolia Noise ratio four times higher
As reported by the dpa news agency, the Institute for Therapy and Health Research (IFT North) in cooperation with the health insurance fund between 2008 and 2011 interviewed about 1,500 students aged 12 to 16 from Hamburg, Schleswig-Holstein and Brandenburg. Among those who saw the least alcoholic advertising, according to the study, 6.2 percent had five or more exasperations during the survey period. However, among the respondents who most frequently saw TV spots for beer, wine and schnapps, the noise figure was 24 percent, four times higher.
Risky alcohol consumption in Germany
According to the DAK-health, the long-term investigation also confirms that a risky alcohol consumption is a common phenomenon in Germany. According to the information, half of the students reported a first-time binge drinking - at least five alcoholic drinks on one occasion - within 30 months. In addition, eleven percent of girls and 18 percent of boys reported having had more than five experiences of such massive alcohol consumption.
Critical handling of commercials
"Our study shows that alcohol advertising is not only perceived by young people," said the search expert of DAK-health, Ralf Kremer. "Advertising can rather be seen as an independent risk factor for the initiation of frequent intoxication during adolescence." The health insurance fund and the IFT North have been running a joint anti-alcohol campaign for six years. Now they pleaded together for advertising bans and the education of children to a critical approach to the commercials.
Young people drink less than in recent years
The Federal Center for Health Education (BZgA) reported positive results in June: at that time, they had presented a study according to which adolescents drink less than before. Although in 2014 almost every eighth youth in Germany got drunk at least once a month. But at 12.9 percent a year, this was the lowest level in the past ten years. The Federal Drug Commissioner Marlene Mortler (CSU) had spoken after the study of a gratifying development but also warned that alcohol is still the number one drug addiction among young people and "should not be trivialized". (Ad)